Vidnet 2025

L o a d i n g

About Vidnet 2025

India's OTT scene is at a breaking point. Metros are saturated, tier 2/3 markets are tough, and churn is skyrocketing. With ARPUs not moving upwards and audiences demanding creator-led, hyper-personalised content, and in different formats, the old playbook no longer works.

Vidnet 2025 dives into bold fixes: smarter tech, hybrid revenue models, sticky originals, telco and brand bundles, and AI-driven curation. It's survival of the smartest. Join top streamers, tech heads, creators, and investors as we map the future of video-before your audience swipes away.

Gallery 2025

Socials

Agenda

9:00 - 10:00 AM

Panel Discussion 1: Streaming in the Age of Hybrid Monetisation Models

Synopsis: As AVOD, SVOD, FAST, TVOD, and Pay-Per-View models coexist, platforms are experimenting with hybrid strategies to stay competitive. This panel explores how OTT players can balance monetization, engagement, and content accessibility in a fragmented, cost-conscious digital ecosystem-and whether Pay-Per-View might emerge as a dominant force in the future of streaming.

Speakers:

Ranjana Mangla, SVP Ad Revenue Head, Sony LIV
Nikhil Sharma, Business Head, CTV and FAST Channel, Times Internet
Saurabh Srivastava, COO - Digital Media, Shemaroo Entertainment
Pratap Jain, Founder, Chana Jor
Moderator: Keerat Grewal, Head - Business Development (Streaming, TV & Brands), Ormax World

11:05 - 11:25 AM

In Conversation: Old is Gold, But the New is Bold - Let's Unfold Big Ideas

Synopsis: While nostalgia draws viewers to classic content, bold new stories are reshaping OTT. Today's audiences crave innovation-fresh genres, diverse voices, and culturally rooted narratives. This evolving mix of legacy and originality fuels deeper engagement. As India's digital audience expands, blending the old with the new unlocks limitless storytelling potential.

Speakers:

Saugata Mukherjee, Content Head, SonyLIV
Prahlad Kakkar, Creative Producer, Kaans Production
Aditya Sarpotdar, Thamma Movie Director
Anya Singh, Actor (The Bads of Bollywood, Never Kiss Your Best Friend)
Moderator: Stutee Ghosh, Film critic , RJ - Fever 104 FM

11:30 - 11:45 AM

Spotlight Session: Powering Digital Entertainment

Synopsis:The session explores India's booming data center market, fueled by AI, data localization, and digital growth. It highlights the need for scalable, sustainable infrastructure with advanced processors, storage, and cooling. Showcasing NTT Global Data Center's leadership as the world's third largest and India's top provider, it emphasizes rapid expansion and pioneering, future-ready architectures powering the digital revolution.

Speaker:

Sujeeth Williams, Senior Director, Sales at NTT GDC

11:50 - 12:35 PM

Panel Discussion 2: Blurring Lines Between OTT and Broadcast

Synopsis: As digital streaming surges in India, OTT platforms face rising regulatory scrutiny and user backlash over ad models resembling traditional TV. This session explores evolving broadcast laws, platform accountability, and the need for smarter monetization strategies that balance innovation, consumer trust, and content quality in the country's fast-changing media landscape.

Speakers:

Vivek Mishra, Director - Product Management APAC, Samsung Electronics
Sandeep Gupta, COO Broadcasting Business, Shemaroo Entertainment
Dhruvin Shah, Founder & CEO, JOJO
Ajay Meher, Global Practice Head - Media and New Media, Tata Elxsi
Yatin Gupta, SVP, GTPL Hathway
Imran Khan, Director Sales - South & South East Asia, Amagi
Moderator: Anil NM Wanvari, Founder, Chairman, Editor In Chief, Indiantelevision.com Group

12:40 - 1:00 PM

Masterclass : Decoding The Bigg Boss Phenomena - Across Screens & Languages

Speakers:

Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India
Rishi Negi, Group COO, Banijay Asia & EndemolShine India
Abhishek Mukherjee, Head of Project, EndemolShine India
Karan Bhatia, Creative Director, EndemolShine India
Ketan Mangaonkar, Creative Director & Project Head, EndemolShine India
Arjun Menon, Project Head, EndemolShine India
Moderator : Mayank Shekhar, Entertainment Head, Mid-Day

1:00 - 2:00 PM

Lunch

2:00 - 2:45 PM

Panel Discussion 3: Driving Customers From Video To Shopping/Engagements

Synopsis: As content and commerce converge, how can brands turn viewers into buyers? This panel explores innovative and immersive strategies for different modes of video viewing to drive seamless transitions from streaming to shopping-leveraging data, shoppable content, influencer integration, and tech to convert engagement into revenue.

Speakers:

Sahil Khusro, Senior Programmatic Consultant at Google
Anand Chakravarthy, Chief Growth Officer, OMG India
Biswamitra Ray, SVP, Branded, Content & Creator Strategy, Animeta
Anisha Dixit, Digital Creator
Moderator: Karan Taurani, SVP, Elara Capital

2:50 to 3:05 PM

Spotlight Session: The Need for a Tech-Driven Audience Measurement System

Synopsis: This session will highlight the growing need for a unified, technology-led approach to audience measurement in an increasingly fragmented media landscape. How big data and AI-driven analytics are transforming the accuracy and speed of audience insights. Nielsen, with its independent cross-platform system, integrates data across TV, digital, and OTT to deliver unified audience insights, actionable intelligence, and stronger ROI.

Speaker:

Hemant Kewalya, India Lead - Audience Measurement, Nielsen

3:10 - 3:30 PM

Spotlight Session: The Cultural Exchange: Redefining What We Binge

Synopsis: Global and local cultures are merging to shape youth trends in India. From K-pop and anime to regional music and street fashion, young audiences are blending global influences with local identity. This cultural exchange fuels creativity, self-expression, and new content formats-reshaping media, fashion, language, and even digital behavior across platforms.

Speakers:

Aparna Ramachandran, Head of Digital Originals, Balaji Telefilms
Priyanka Ghose, Director - The Royals
Aditya Jambhale, Director - Article 370
Ashwani Kumar Sharma, Founder & CEO, Impact Films
Moderator : Gayatri Gauri, Talk Show Host, Scriptwriter, Film Columnist & Actor

3:35 - 3:50 PM

Tech Talk: - The Future of Streaming: Smarter Tech, Superior Quality, and Stronger Protection From Piracy

Synopsis:This session will examine the significant challenges of delivering large-scale live events in a country with over a billion people. We will discuss the need to maintain a high quality of service while simultaneously addressing the unique security threats posed by malicious actors.

Speakers:

Mohamed Bilal, Lead Principal Engineer, Akamai Technologies

3:55 - 4:15 PM

Fireside Chat With Deepak Dhar On Banijay Asia - The King of Formats, Driving the Content Economy - By Anil NM Wanvari, Founder, Chairman, Editor In Chief, IndianTelevision.com Group

4:20 - 5:05 PM

Panel Discussion 4: Micro Content Taking Centre Stage

Synopsis: Micro-dramas are redefining the content landscape as mobile screen time increases and attention span squeezes considerably. Funds are pouring into this new space and players in the market estimate the industry to hit $8-12 billion in five years. Will the segment successfully engage users, woo brands for advertisements, create its own space and monetization model amid tough competition from the big OTT players?