Almost a dozen OTT and VOD services have popped up in India over the past year and a half. A scenario we had seen over the past two decades in cable and satellite TV space. The VOD services are hoping to cash in on the expected explosion in low cost bandwidth and the 250 million odd smart devices that Indians have been using to surf the internet. Observers say what we are seeing is just the tip of the iceberg as even more catering to niche audiences are expected to make their debut over the next few years. Indiantelevision.com's VOD and OTT Summit will take stock of the launches so far, their business models, how the advertising and brand community views them, the kind of content they are creating, and the road ahead.
| 9:30 - 10:00 | Registration | |
| 10:00 - 10:20 | Introductory Notes by Anil Wanvari, Indian Television Dot Com | |
| 10:20 - 10:45 | Presentation on OTT trends in the APAC Region by Vivek Couto, Media Partners Asia | |
| 10:45 - 11:45 | The Customer Who is the OTT customer? Defining him from various perspectives - demographically and usage wise. Is an installer a customer? How do you attract him/ her? Why do they install? How do they engage with the app? How do you keep him/her engaged? How do you do this in a cost-effective manner? How do you market to him/her - traditional ATL or digital carpet bombing? What metrics do you use to define what he is doing - installs, visits, views or watch time? How do you keep him coming back again and again? What is he looking for? What are his priorities? What are the best practices in discovering content and personalization? What role can tech play in this? Moderator:Anil Wanwari, Indian Television Dot Com Panelists: |
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| 11:45 - 12:10 | Presentation by Dev Gupta, Global VP, Akamai | |
| 12:10 - 12:30 | A one on one with Neeraj Roy, Hungama | |
| 12:30 - 12:45 | A one on one with Romil Ramgarhia, BARC | |
| 12:45 - 13:10 | Building India's fist premium OTT platform one on one with Ajit Mohan, Hotstar | |
| 13:10 - 13:30 | Sports: Experiences from the Battlefront: One on one with Uday Sodhi, Sony Digital | |
| 13:30 - 14:15 | Lunch Break | |
| 14:15 - 15:15 | The Content Paradigm
What kind of content works well on OTT? Is it live or sport? Or is it movies and series like Netflix thinks? Why? Is it kids? Is it sports? Is it fiction? Is it music videos? Is it English language or is it regional language? Long form or short form? Live TV? Or is it originals? Is there enough talent to create content that digital needs? Is it pushing the edge on concepts on formats? Content that works well on a daily or weekly basis. Content that is engaging. Are the OTT platforms open to taking risks? Are producers willing to jump in? Discussions based on what experiences the first movers have had. Moderator: Anil Wanvari, Indian Television Dot Com Panelists: |
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| 15:15 - 15:30 | Tea Break | |
| 15:30 - 16:30 | Big Data and the Advertising pipeline Content on OTT is being watched on multiple devices - tablets, phones and even TVs. Reams and reams of analytics data about consumers viewing habits is being thrown up by digital and OTT platforms. How is and how can this data be captured and ideally managed? Do you have the talent who can manage this? Do industry professionals understand this data? What are the important pieces of data? What apps and devices are most important and for what demographics? And is it enough to "have an app" if the consumer can't find your content? Do you have the talent who can manage this? How can you build a feedback loop to not only "prove your audience" with advertisers, but also shape what content is produced in the first place. Moderator:Vivek Couto, Media Partners Asia Panelists: |
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| *Potential Speakers | ||
RISHI CHUGH
+91 - 9821070744
rishic@indiantelevision.co.in
ROBINSON JAMES
+91 - 9619070566
robinsonj@indiantelevision.co.in
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