Vidnet 2019

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Day 1 - VidNet 2019

India's entertainment business is rapidly transforming with the advent of new tech, and video streaming services are at the centre of this evolution. Digital content creators are disrupting the way entertainment is being consumed, moving beyond films and television. The 30 odd streamers, all still in the subscriber acquisition phase, have poured in a combined Rs 2,500 crore into original content this year. This investment might just be the tip of the iceberg, with India's video streaming market touted to treble in size by 2023 to Rs 11,976 crore. In a bid to seduce audiences, platforms are rushing to create mainstream original series and movies in India and to add top-notch, big-budget licensed content.

Streaming services are teaming up with the finest filmmakers and talent and recognizing stories that have the potential to resonate globally. The significant investment in films, series and talent is driving differentiation and helping deliver a diverse catalogue of content to Indians. A growing amount of what OTTs invest in content is dedicated to discovering the best stories - irrespective of language or geography - and serving them to consumers all over the world using incredible technology as a powerful vehicle. This democratization of great stories has been central to India entering a golden era of entertainment.

The current environment is bound to get more interesting with American and European media majors as well as Chinese platforms launching in the Indian market. For viewers, it is going to be raining entertainment, more than they ever imagined.

Day 2 - Vidnet Masterclasses

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Agenda

Day 1

Summit | Sahara Star, Mumbai

Creators' Track

Unlocking a Story's Potential

Overview: A conversation about the importance of localization, synopses, subtitling, dubbing, and visuals in helping subscribers discover and enjoy stories they love.

Empowering the Creative Vision

Overview: Translating a creator's vision to the screen as authentically as possible is key to delivering a remarkable viewing experience to consumers. A look at how are platforms backing storytellers to accomplish this tricky task.

Redefining Storytelling with Technology

Overview: Quality of production has not leapfrogged technologically for several decades. There is a tremendous opportunity for platforms to infuse more life into their stories by changing the face of production with generation-defining tech.

New Breed of Creators

Overview: A wave of new creators is fundamentally changing the content consumption habits of Indian audiences.

The 20-Year-Old Challenge

Overview: A generation of writers Indian writers have moved through their careers either writing daily soap operas or films. With premium digital content now having taken off, does the industry have enough talent to meet the demand?

Business & Tech Track

Making Indian Entertainment Great

Overview: Streaming services have been catalysts for a new style of storytelling. In order for stories to travel from anywhere to everywhere, they need to be armed with technology and freed from constraints on artistic expression.

Fine-tuning models of monetisation

Overview : A session that assesses the challenges video-on-demand services face in pocketing a share of the consumers' wallets. A deep dive into new monetising models, sachet pricing and the potential of branded solutions.

Captive Audiences of the Telecom Trace

Overview : The telecom audience remains a largely untapped resource for the entertainment industry. Existing telco tie-ups have ensured major gains for OTTs. However, tapping into the mass audience via feature phone users could be the next big bet.

Competing for Consumer Engagement

Overview :Sustaining consumer engagement continues to remain the biggest problem faced by platforms. Shifts in consumer interests and behaviors are only making matters more challenging. A deep dive into different approaches adopted by platforms to keep their subscribers hooked.