As content and commerce converge, how can brands turn viewers into buyers? The industry leaders explore innovative and immersive strategies for different modes of video viewing to drive seamless transitions from streaming to shopping—leveraging data, shoppable content, influencer integration, and tech to convert engagement into revenue—while also discussing how brands can avoid ad wastage in an increasingly interactive digital ecosystem.

With rising content costs, evolving viewer behavior, and creators demanding fairer revenue, the streaming industry is shifting rapidly. As AVOD, SVOD, FAST, TVOD, and Pay-Per-View models coexist, platforms are experimenting with hybrid strategies to stay competitive. Discover how OTT players can balance monetization, engagement, and content accessibility in a fragmented, cost-conscious digital ecosystem—and whether Pay-Per-View might emerge as a dominant force in the future of streaming.

India’s Content Delivery Network market is set to soar from ₹35.2 million in 2018 to $2.85 billion by 2027, fuelled by rising data demand in tier 2 and 3 cities. Today, CDNs go beyond speed—they use intelligent algorithms to predict user behavior and optimize content delivery. As we move from 5G to 6G, this evolution presents both massive opportunities and critical business challenges. Experts explore what’s next for streaming at lightning speed in a rapidly shifting digital infrastructure landscape.

A recent Kantar study shows linear TV remains dominant in India, but Connected TV viewership is steadily rising. As internet access expands into rural markets, CTV could disrupt traditional viewing patterns. In a digital-first world, brands are leaning into precision targeting—CTV offers it, but success depends on scale, content, and measurable ROI

Despite advanced safeguards, piracy continues to cost streaming platforms and filmmakers billions in lost revenue. Experts delve into how broadcasters and OTT players can combat piracy using DRM, watermarking, encryption, and AI-driven tools—ensuring content security, revenue protection, and viewer trust in an increasingly competitive digital ecosystem.

Micro-dramas are redefining the content landscape as mobile screen time increases and attention span squeezes considerably. Funds are pouring into this new space and players in the market estimate the industry to hit $8-12 billion in five years. Will the segment successfully engage users, woo brands for advertisements, create its own space and monetization model amid tough competition from the big OTT players?

AI is transforming OTT platforms through personalized recommendations, dynamic ad targeting, content curation, voice search, and predictive analytics. It enhances user experience and boosts engagement. However, challenges include data privacy concerns, algorithmic bias, and over-reliance on automation. This discussion explores AI’s key roles, benefits, and the potential risks involved.

Great UX goes beyond aesthetics—it drives engagement, retention, and binge-worthy behaviour. This session explores how thoughtful design, intuitive navigation, smart recommendations, and responsive performance create frictionless viewing experiences. Learn how platforms can craft user journeys that keep audiences watching longer, returning often, and forming lasting connections with content.

Nearly half of India online and with more additions on the horizon, OTT platforms face both massive opportunities and looming challenges. While censorship remains limited, early regulatory signals suggest change. The blurring line between FAST and traditional TV, piracy hurting Indian cinema revenues, government focus on creator support, users opting out of sharing data and the rise of AI-generated videos raise critical questions—can India’s video streaming industry balance freedom, growth, privacy and monetization?