Vidnet 2019

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Online Media Partners

About VidNet 2019

India's entertainment business is rapidly transforming with the advent of new tech, and video streaming services are at the centre of this evolution. Digital content creators are disrupting the way entertainment is being consumed, moving beyond films and television. The 30 odd streamers, all still in the subscriber acquisition phase, have poured in a combined Rs 2,500 crore into original content this year. This investment might just be the tip of the iceberg, with India's video streaming market touted to treble in size by 2023 to Rs 11,976 crore. In a bid to seduce audiences, platforms are rushing to create mainstream original series and movies in India and to add top-notch, big-budget licensed content.

Streaming services are teaming up with the finest filmmakers and talent and recognizing stories that have the potential to resonate globally. The significant investment in films, series and talent is driving differentiation and helping deliver a diverse catalogue of content to Indians. A growing amount of what OTTs invest in content is dedicated to discovering the best stories - irrespective of language or geography - and serving them to consumers all over the world using incredible technology as a powerful vehicle. This democratization of great stories has been central to India entering a golden era of entertainment.

The current environment is bound to get more interesting with American and European media majors as well as Chinese platforms launching in the Indian market. For viewers, it is going to be raining entertainment, more than they ever imagined.

Agenda

Making Indian Entertainment Great Overview : Streaming services have been catalysts for a new style of storytelling. In order for stories to travel from anywhere to everywhere, they need to be armed with technology and freed from constraints on artistic expression.
Unlocking a Story’s Potential Overview :A conversation about the importance of localization, synopses, subtitling, dubbing, and visuals in helping subscribers discover and enjoy stories they love.
The Search for New Audiences Overview : A behind-the-scenes look at how streaming services are orchestrating their moves in their quest for more screens.
Empowering the Creative Vision Overview : Translating a creator’s vision to the screen as authentically as possible is key to delivering a remarkable viewing experience to consumers. A look at how are platforms backing storytellers to accomplish this tricky task.
Data Has a Better Idea Overview : A growing number of creators are now relying on user data and analytics to gauge viewer preferences. Are platforms moving towards data-driven leadership and culture?
Redefining Storytelling with Technology Overview : Quality of production has not leapfrogged technologically for several decades. There is a tremendous opportunity for platforms to infuse more life into their stories by changing the face of production with generation-defining tech.
Fine-tuning models of monetisation Overview : There are several challenges video-on-demand services face in picking up a share of the consumers’ wallets. Platforms are now experimenting with new monetising models, sachet pricing and branded solutions. What’s working?
Captive Audiences of the Telecom Trace Overview : The telecom audience remains a largely untapped resource for the entertainment industry. Existing telco tie-ups have ensured major gains for OTTs. However, tapping into the mass audience via feature phone users could be the next big bet.
The 20-Year-Old Challenge Overview : A generation of Indian writers have moved through their careers either writing daily soap operas or films. With premium digital content now having taken off, does the industry have enough talent to meet the demand?
The Original Films Play Overview : With most streaming services continuing to shy away from investing in Original films, the bragging rights for the ‘destination for finest films’ is still up for grabs. With platforms displaying a cautious approach, what does the future hold for Indian Original films and more importantly what does it mean for the Indian consumer?
Competing for Consumer Engagement Overview : Sustaining consumer engagement continues to remain the biggest problem faced by platforms. Shifts in consumer interests and behaviours are only making matters more challenging. A deep dive into different approaches adopted by platforms to keep their subscribers hooked.
Breakout Sessions
- The Live Sports Rush
- News Over the Top
- Building Brands on OTT
- The Global Playbook