Subscriber add-ons are slowing down. Time spent viewing on OTTs has plateaued for almost each and every platform, and high churn continues despite attractive annual schemes being offered by them. However, the good news is that the Rs 10-12 million paid OTT subscription market in India continues to excite an increasing number of advertisers who are willing to put out their ads on these platforms. Mobile continues to be the main device of consumption –even as connected TVs are increasingly getting into Indian homes. Investments in content continue to burgeon as viewers’ insatiable appetite continues to demand more and more.
It is certain that this new ecosystem is calling for new relationships to be forged, new partnerships to be developed as TV manufacturers, Cable TV, and DTH, and telcos and other aggregators' presence as gatekeepers to their customers is increasingly being felt. So, what is the way forward for the OTT platforms? Where do the opportunities lie? What are the challenges?
This year’s Vidnet 2022 will look at all these scenarios and more, and find answers to some of these questions along with experts from the industry.
2 Days / 12+ Sessions / 300+ Delegates / 60+ Speakers
The Magic 100 million. How do we get there?
Advertising on OTT - Connecting the new Brand order.
Lets Reel Them In! Audience acquisition, engagement & retention
New Opportunities in OTT
The Era Of Creative - Storytelling Has Never Been More Exciting
Making OTTs tech-efficient in a new era
The Evolution Of OTT Content: The New Order
The Short Video Explosion : Tapping New Revenue Streams
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Tim Westcott, Senior Principal Analyst-Digital Content & Channels | OMDIA
Nancy Dogra, Infrastructure Solutions Group, Dell Technologies
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India's largest ott streaming Summit
Meet & Interact with the industry experts & Tips & Tactics from the Like Minded Individuals
Learn about New Tools & Key problem areas
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